6 Ways Local SEO Benefits Small Business

Local search makes up 46 percent of all searches conducted online.

Small businesses want to increase their online visibility. Local SEO is the solution that combines a number of tactics, tools, and strategies like keyword research and working with metadata to reach that goal.

Help potential customers find local businesses

Increasing a business’s ranking in search is a result of applying local SEO tactics that can move a business from the bottom of the SERPs up to the top. It might even be included in the Google 3-Pack when a local search is conducted for a certain business type.

Get business information to potential customers when they need it 

Adding appropriate business information to citations like Google My Business, Bing Places for Business, Yelp, and similar platforms gives potential customers contact information as well as a quick link to a business’s website.

Increase a business’s credibility

Trust is achieved through higher ranking in the SERPs as well as by showing up on multiple search engines and listing sites.

Increase website traffic

Higher SERP ranking and more visibility make an online business easier to find. These factors lead to an increase in website views.

Keep a business competitive

Small local businesses have a chance to rank in the 3-Pack. This shows up at the top of search results under any paid search advertisements. It’s a featured snippet for local businesses that highlights the top three most relevant local businesses for a conducted search. Results in the 3-Pack receive the majority of actual clicks on a results page, at a 44 percent rate.

Increase online visibility

Increase the number of places where NAP (name, address, phone number) data exists and a business will have a better chance of being discovered online.