Abandoned Cart Email

An abandoned cart email is an email sent after a customer leaves a website’s checkout process without completing their purchase. Abandoned cart emails are most often used by ecommerce businesses to regain revenue lost after an online shopping cart is abandoned.

The goal of an abandoned cart email is to prompt a potential customer to return to their checkout process and complete their purchase. Abandoned cart emails can be highly effective because they target an audience who is extremely likely to buy. When consumers abandon carts due to distraction, a simple email follow-up may be all that’s required to convert the sale.

Abandoned cart emails can be sent as individual emails or as a series. They typically include a link back to the consumer’s shopping cart and may also include a discount code designed to increase the probability of a purchase.

Affiliate Marketing

Affiliate marketing is a marketing partnership program that allows individuals to become ‘Affiliates’ and rewards them for successfully referring them to a business. Affiliate marketing programs differ on what is considered a conversion. It could be a website or page visit, a purchase, or a sign-up.

Typically, affiliates are rewarded on a commission system, often including performance tiers based on number of conversions. Affiliate marketing is a popular and cost-effective method for businesses to grow their brand awareness and customer base.

How do I become an affiliate marketer?

5 steps to becoming an affiliate marketer:

Seek out affiliate programs that your audience would find helpful.
Choose which of their offers you can add value to and promote.
Get the official affiliate link for each offer.
Share those links on your blog, social media, and (if possible) your email list.
Every time somebody uses your link to make a purchase, you’ll collect a commission.

How much money can you make as an affiliate marketer?

There is a strong correlation between experience and affiliate income. According to recent data, less than 10% of affiliate marketers produce over $50,000 in affiliate revenue per year. The majority of those surveyed said affiliate marketing made up between 5-20% of their total income.

How much do affiliate links pay?

Depending on the industry, affiliate links may be anywhere between a few cents (Amazon affiliate program) and $1,000+ (high ticket affiliate offers). Most programs tend to have average commissions of $5-10.


An algorithm is a set of rules used to calculate the answer to a problem. Algorithms power many computer programs. Algorithms are used to curate and tailor content on social media sites, mobile phones, and search engines based on the particular user.  Algorithms are important in marketing as marketers are constantly trying to optimize their content, advertisements, and webpages for the algorithm to present them as often as possible to as many users as possible.

Anchor Text

Anchor text is the clickable, colored (usually blue) text that indicates a hyperlink. Anchor text is important for search engines and algorithms because it provides relevant information about where the link leads. Anchor text is changed using the HTML or CSS code.

How do I create anchor text?
This depends on what your content management system allows. For example, this Glossary is done in “Markdown” whereas other blogs you see are coded in HTML.

To create anchor text in most content writing (HTML):

Highlight the text that you’d like to link to another page
Click the link icon on your toolbar
Add in the URL you’d like the text to link to
If you’re linking to a header tag in a specific article, add the header ID with a # in front of it in the URL field.

What is rich anchor text?
A “keyword rich” anchor text refers to using your target SEO keywords to link to another page. This passes authority to the page you are linking to, as opposed to call to action (CTA)-focused text like “link” or “click here.”

Anti-spam Laws

Anti-spam laws are laws designed to protect consumers from getting unsolicited and unwanted commercial emails. Anti-spam laws vary significantly across countries, but many countries have similar protections. In the United States, the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing) was passed in 2003. In 2018, the General Data Protection Regulation took effect in the European Union, creating new standards for data privacy and personal data that can affect email marketing.

Email service providers and email marketing platforms typically require compliance with anti-spam laws as part of their terms of service.

Is spam illegal in the United States?
Spam is legal in the United States. Whether or not a message is spam does not affect legality. Solicited and unsolicited email, and whether or not it is segmented or highly targeted do not impact legality in United States law.

What is not allowed under the CAN-SPAM Act?
Under the CAN-SPAM act, it is prohibited to transmit a commercial e-mail, or an email that is deemed to be transactional or relational (but has a misleader header). There are separate following requirements for commercial versus transaction / relational messages.

Does CAN-SPAM require opt-in?
There is no opt-in requirement for the CAN-SPAM Act. The law does not require the senders of commercial email to get the receiver’s consent before sending them commercial emails.