Key stat: Nearly two-thirds (65%) of US adults feel at least somewhat uncomfortable about AI-generated ads, according to September 2024 data from EMARKETER and CivicScience.
Beyond the chart:
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Despite their concerns, 48% of US adults believe using AI to sell products will be prevalent in the next few years, according to the same data.
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But human oversight is still necessary—Google had to recently remake one of its ads created with AI because it contained an incorrect fact about cheese consumption. However, Google claims it wasn’t due to AI hallucinations, but rather incorrect data scraped from the web.
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