Complementary Business SnapshotSee The Health of Your Digital Online Presence
What is The Coastside Media Snapshot Report?
The Coastside Media snapshot report is an automated needs assessment report that scans the web and analyzes your business’s digital marketing. The report shows how your business stacks up online in key marketing categories. The insights provide your business with great intel highlighting gaps in your marketing so you can find optimal solutions to address your key business needs.
Why are websites important for local businesses?
Consumer attitudes are changing when it comes to shopping. In a world with Google, Yelp, and Facebook, users have easy access to all the information they need before making a purchase decision. Walking into a store is no longer required for a first impression, judgement has often been made online before taking one step.
Without a quality website that effectively communicates the appropriate information, consumers are likely to dismiss your business and move on to a competitor. A business’s website is your virtual storefront, and just like it was when customers walked down main street, it needs to entice them to check out what you offer and why they should do business with you.
Why do local businesses need Social?
Business owners must first realize that social media has completely revolutionized the modern buying process and that consumers are using a variety of channels to research services and products online. Consumers are relying on social media more than ever to assess their options and to qualify the goods and services they’re interested in without ever needing to set foot in a brick-and-mortar store.
Let’s set the record straight: every business needs to have a strong social media presence.
With a rockstar social strategy, Coastside Media can help you build a loyal customer base while potentially accruing important insights. With multiple social media channels, it can be daunting and time-consuming to manage and update each platform. Coastside Media can help! With a strong social strategy, we can help you engage with your customers and increase your social presence.
Search Engine Optimization
Why do local businesses need SEO?
Business owners must first understand that search engines have completely revolutionized the modern buying process and that consumers are searching for their business services online. Consumers are using search engines to assess their options and to qualify the goods and services they’re interested in without ever needing to set foot in a brick and mortar store. In fact, a recent study revealed that 81% of consumers will perform an online search before making a purchase decision.
SEO is the work that goes into improving a website’s ranking in organic (unpaid) search results on search engines like Google and Bing. The goal with SEO is to rank on page one for the right keyword search phrases that are relevant to the business.
A rockstar SEO strategy involves keyword research, link building, reputation management, content creation, and more. However, most business owners don’t have the time, tools, or expertise needed to invest in an effective SEO strategy on their own. They need your help! With a strong SEO strategy, you can help your clients get found online, increase engagement, increase their organic website traffic, and produce real customer conversions.
Why do local businesses need digital advertising?
Your prospects need to understand that customers are searching for their business services online. If customers can’t find their business, they are missing out on sales opportunities and pushing their customers towards their competition.
Online advertising puts their business in front of targeted audiences in search engine results, social media feeds, and other relevant sites around the web. It’s vital to run targeted ad campaigns so that they can build brand awareness, drive traffic to their website, and get new customers. By making sure that people find their business first, they can stay ahead of their competition.Learn More
Why do local businesses need accurate listings?
Customers are relying on the internet more than ever to find local businesses, which is why it’s important that your listings are present and accurate. If your business information is missing or incorrect, it can result in unhappy customers, lost revenue, and a drop in online search rankings.
With 81% of consumers performing an online search before making a purchase decision, and a whopping 88% of local, mobile searches resulting in a store visit within 24 hours, it’s imperative that your listings are up to date.
The problem is, creating and maintaining these listings everywhere your business is referenced can take countless hours of manual updates. To add further complications, some of these listings could be changed by third parties or competitors without you knowing.
That’s where Coastside Media can help! With a great listing solution, you can ensure that your business information across the internet is found, accurate, and protected. By making sure that your customers can find your business online, you as a business owner will be able to focus on what really matters, growing your business.
Why are reviews important for local businesses?
A business’s reputation today is more about what customers are saying and less about what the business says about themselves. Consumers are able to define a business by providing real-time feedback on review sites, social media, forums, and other channels. Whether it’s raving about a business or letting everyone know they had a terrible experience, these platforms have empowered customers more than ever when it comes to branding.
Consumer feedback is now an integral part of any businesses marketing, so it’s important that you stay proactive. But managing a successful online reputation may seem like a daunting task for a business owner. Coastside Media can help in monitoring your digital profile and we can include everything to help in responding to negative reviews, amplifying positive feedback, and creating an authentic online image.
e-Commerce Is Stronger Than Ever?
From startups and small businesses to huge brands, every business can benefit from an e-commerce website, where they can sell their products or services. In today’s competitive and convenience focused society, no longer do consumers want to go out to buy items, instead, consumers want to shop from the comfort of their own homes, making e-commerce a perfect solution for both businesses and buyers.
While setting up an online store might seem complicated and time-consuming, it’s actually not too difficult.Learn More
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Fax: (650) 440-4065
80 Cabrillo Hwy. N. #Q642
Half Moon Bay, CA. 94019
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