Why are websites important for local businesses?

Consumer attitudes are changing when it comes to shopping. In a world with Google, Yelp, and Facebook, users have easy access to all the information they need before making a purchase decision. Walking into a store is no longer required for a first impression, judgement has often been made online before taking one step.

Without a quality website that effectively communicates the appropriate information, consumers are likely to dismiss your business and move on to a competitor. A business’s website is your virtual storefront, and just like it was when customers walked down main street, it needs to entice them to check out what you offer and why they should do business with you.