Digital Marketing Advertising Solutions

Optimize Your Digital Media Buys

Be in full control of your online advertising campaigns with our digital media buying platform and managed services team. Coastside Media provides all the scale and speed you need to get optimal campaign results while combining unprecedented reporting insight, innovative strategy, brand safety, pricing control and ultra-precise targeting.

 

Simplify

Coastside Media simplifies complex digital media planning and buying schemes, offering a more convenient way to access the largest and highest quality inventory sources. Leverage a single interface to gain greater control of your online media buying. Set global budgets and targeting criteria, such as universal frequency capping, for deduplicated reach across multiple sources of inventory.

 

Optimize

A sharp, forward-looking online advertising campaign delivers better results using fewer dollars. That means spending less to attract new customers, strengthen relationships and expand markets. Optimize for efficiency across the entire buying process and get complete transparency into all sites in your online media buy.

 

Verify

With Coastside Media, you can be sure you’re targeting premium inventory at the right price that meets all of your requirements — not buckets of inventory with questionable value. Sophisticated machine learning predicts the estimated value of every impression for every campaign, creative and advertiser, and continuously improves predictions during the course of a campaign.

 

Analyze

Coastside Media helps you achieve your strategic goals — then we deliver the in-depth, transparent data you need to measure ad performance, quantify success and improve decision-making. We support 100% real-time bidding on any inventory source running in real-time. Your impression-by-impression bidding can be evaluated and optimized for CTR, CPC or CPA goal metrics.

 

Coordinate

We help you figure out key audiences and points of influence on the path to purchase. Testing determines the right exposure/medium/channel to drive desired actions. Incorporate first-party retargeting data or third-party audience data from any major source to find precisely the audience segments you want to reach.

Audio Advertising

Spotify, Pandora, Podcasts and iHeartRadio are just the beginning to the opportunity. Audio ads are beginning to rival TV ads in terms of reach.

Connected TV & OTT

Coastside Media has access to buy premium Connected TV (CTV) and Over-the-Top (OTT) inventory across some of the top streaming services.

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Native Advertising

Native ads match the function and form of the platform on which they appear. The definition may not be straight forward but there’s no denying that native advertisements work.

Video Advertising

Advertisers are able to build strong brand engagement by connecting with audiences anytime by displaying video advertisements across the screens used by people.

Behavioral Targeting

Do you know exactly which people are likely to prefer your brand? Do you know when, where and how often they go online?

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Contextual Targeting

Contextual targeting uses keyword lists to match your campaigns to relevant webpages. Create your own keyword list or use ours.

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Political Advertising

If you want to reach voters or gain maximize exposure for an issue, online advertising has the targeting capabilities to help goals be met and exceeded.

Reporting Dashboard

Take a look at real-time data on your campaigns at any time. Customize your reporting dashboard to your liking. Separate your data using the tons of metrics and dimensions.

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Categorical Targeting

Category targeting places display advertisements on websites that are categorically relevant to your industry and customers’ interests.

Mobile Advertising

Reach your target audience regardless what device they are on with a mobile advertising strategy. Target users by behavior, geography, content or even by a specific mobile device.

Site Retargeting

Retargeting drives potential customers back to your website by targeting users who have previously visited your website but didn’t make a purchase or take a desired action.

Drop-In

If you are ready to catch our Coastside vibe a great place to start is with a complementary marketing snapshot. Our team is looking forward to creating and connecting with you.

Coastside Digital Advertising News

Toll Free: (888) 306-1246
Mobile: (650) 420-7647
Fax: (650) 440-4065
80 Cabrillo Hwy. N. #Q642
Half Moon Bay, CA. 94019

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