Connected TV and Over-the-Top

What is Connected TV and Over-the-Top?

Coastside Media has access to buy premium Connected TV (CTV) and Over-the-Top (OTT) inventory across some of the top streaming services – including Sling TV, AT&T TV, Discovery+, Hulu, Philo, fuboTV, Tubi, Pluto TV, and more. This is a great way to reach your target audience in a full-screen, high quality environment across connected devices such as Roku, Google Chromecast, Amazon FireTV, AppleTV, AndroidTV, XBOX, PlayStation, and SamsungTV.

Connected TV (CTV): Any type of TV screen that can stream digital video, whether through a built-in Smart TV platform, dedicated streaming device, or game console.

Over-the-Top (OTT): TV content accessed through the internet, without going through a cable or satellite set-top box. This is not exclusive to TV, but also includes TV content delivered to desktop web, mobile web, and mobile app formats. Watching Netflix or Hulu on a laptop browser is considered OTT.

 
 

Why Connected TV?

  • Enhanced Ad Quality: Connected TV allows brands to create highly personalized and highly targeted ads with exceptional visual quality and stereo sound. Few other environments allow for the same full-screen interactions with your customers.
  • High Completion Rates: We’ve all grown up watching channels full of ads, so we’re comfortable simply letting marketing messages run their course. The majority of our campaigns finish with +95% completion rates.
  • Premium Inventory: Access television-quality full episode content.

Video Recommendations

  • Video Resolution: Minimum resolution of 1280×720
  • Audio Bitrate: Preferably 192 kpbs
  • File Type: MP4 or MOV
  • File Size: Less than 100mb
  • Video Length: 15 or 30 seconds
Office: (415) 287-6251
68 Mitchell Blvd., Suite 265
San Rafael, CA. 94903

 

 

Schedule a call today

Book Now

Let's Connect

  • This field is for validation purposes and should be left unchanged.
Termly Badge