Anchor text is the clickable, colored (usually blue) text that indicates a hyperlink. Anchor text is important for search engines and algorithms because it provides relevant information about where the link leads. Anchor text is changed using the HTML or CSS code.
How do I create anchor text?
This depends on what your content management system allows. For example, this Glossary is done in “Markdown” whereas other blogs you see are coded in HTML.
To create anchor text in most content writing (HTML):
Highlight the text that you’d like to link to another page
Click the link icon on your toolbar
Add in the URL you’d like the text to link to
If you’re linking to a header tag in a specific article, add the header ID with a # in front of it in the URL field.
What is rich anchor text?
A “keyword rich” anchor text refers to using your target SEO keywords to link to another page. This passes authority to the page you are linking to, as opposed to call to action (CTA)-focused text like “link” or “click here.”