What Is A SSL Certificate and Why Is It Important?

What Is A SSL Certificate and Why Is It Important?

An SSL certificate is a type of digital certificate that provides authentication for a website and enables an encrypted connection. These certificates communicate to the client that the web service host demonstrated ownership of the domain to the certificate authority at the time of certificate issuance.

This authentication process is much like sealing a letter in an envelope before sending it through the mail. SSL, short for Secure Sockets Layer, is commonly used on e-commerce sites and pages that require users to submit personal or credit card information.

By ensuring that all data passed between the two parties remains private and secure, SSL encryption can help prevent hackers from stealing private information such as credit card numbers, bank information, names, and addresses.

Researchers have predicted that e-commerce will make up 17 percent of all U.S. retail sales by 2022, up from around 12.7 percent in 2017. This growth is only possible with a foundation of trust. SSL certificates create trust with users by verifying that websites used to track finances and make online purchases are secure and legitimate.

Why do you need an SSL certificate?

An SSL certificate ensures that the provider is who they claim to be and also indicates secure connections between personal devices and websites. Understanding SSL certificates is important for website trust and to help protect customers from becoming a victim to scammers. It’s smart to keep in mind that not all websites, or SSL certificates, are created equal.

An SSL certificate helps secure information such as:

  • Login credentials
  • Credit card transactions or bank account information
  • Personally identifiable information — such as full name, address, date of birth, or telephone number
  • Proprietary information
  • Legal documents and contracts
  • Medical records

What are the different types of SSL certificates?

Website owners purchase SSL certificates through Certification Authorities. CAs are trusted entities that manage and issue security certificates and public keys that are used for communication in a public network.

There are three different types of SSL certificates. Each provides a different level of security. The levels of security differ greatly among the types of certificate. This is why it’s important to understand what kind of SSL certificate a site is using when performing a financial transaction or doing anything involving personal user data.

  • Domain validated (DV). DV certificates only verify who owns the site. It’s a simple process where the CA will send an email to the website’s registered email address in order to verify its identity. No information about the company is required. Be aware that DV certificates have the lowest level of trust and are commonly used by cybercriminals because they are easy to obtain and can make a website appear more secure than it is.
  • Organizationally validated (OV). To receive an OV certificate, a CA must validate certain information, including the organization, physical location, and its website’s domain name. This process typically takes a couple of days. OV certificates have a moderate level of trust and are a good option for public-facing websites that deal with less sensitive transactions.
  • Extended validation (EV). This type of certificate is a must-have for websites that handle sensitive information. It has the highest level of security and is the easiest to identify. In order to issue an EV certificate, the CA performs an enhanced review of the applicant to increase the level of confidence in the business. The review process includes examination of corporate documents, confirmation of applicant identity, and checking the information with a third-party database. Users can know if a website holds an EV certificate if the browser’s URL bar contains a padlock and the company name is listed in green

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Coastside Media Glossary

Coastside Media Glossary

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Turn Your Lonely Social Media Into Ranking Communities

Turn Your Lonely Social Media Into Ranking Communities

Here are 6 simple tips you can use to turn your lonely social media accounts into popular communities bustling with activity.

Use the Correct Tools

If you want to improve your social media presence, you need to post often and at the most favorable times.

But if you’re a company owner, you probably don’t have enough time in your day to constantly be logging in to all your accounts. That’s why you need to use the Coastside Media marketing app. 

Using proper tools will help you schedule your postings as well as ensure you’re posting often enough to improve your social media presence.

Focus on Customer Satisfaction

Like it or not, social media has become the premier platform for customer service.

Rather than giving a business a phone call or waiting hours (sometimes days) for a company to respond to an email, many customers who are having issues immediately turn to social networks to get help from brands.

Using your social platforms as a customer service podium will send more users to your social pages and make it easier for them to solve their problems.

The good news is, you can even create a Facebook chatbot that will answer a customer’s questions when you’re not around. By doing this, your customers will also be more willing to buy from you.

Promote Your Accounts

Don’t expect your customers to know about all your social platforms and go searching for them themselves.

Start promoting your accounts to your customers and ask them to follow, like, comment and share your posts. The more people are aware of your presence on social media, the bigger your following and fan base will be.

Stay on Top of What’s Trending

One of the best ways to create a bigger presence for your business is to piggyback on popular trends. Doing this will get your profile in front of numerous users who never knew about your business before, and who also can help your posts go viral.

Focus on Eye-Catching Visuals

One of the best ways to stand out on social media while increasing your presence – is to focus on using eye-catching visuals.

For maximum benefit focus on posting images that show images of people using your products and enjoying your services.

Pursue Ongoing Engagement with Your Audience

Users won’t want to follow you on social media or interact with you if they get nothing in return.

That’s why it’s so important to actively engage with your audience. This means being committed to replying to comments that are posted on your page on a daily basis.

Engaging with your followers will not only increase your social media presence, but also help you develop real relationships with customers.

Facebook is still the biggest social network and they want you to succeed using their advertising platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you’re likely to use that marketing practice again in the future.

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SEO Misconception In Small Business Community

SEO Misconception In Small Business Community

There is a common misconception in the small business community- that digital marketing is for medium or large businesses. But this is not true. Digital marketing is a tool that should get wielded by small enterprises to bring in more customers.


Small enterprises start by employing traditional modes of advertising to bring in the first group of customers through their doors. Now, this is an effective mode since it helps spread the news among the local community that there is a store that provides what they need. However, this is not a viable long-term plan. Know that to bring in more customers and expand the business, small businesses need the help of Coastside Media and all our marketing and advertising solutions.

How Can Digital Marketing Help Small Businesses?

1. Makes You More Accessible to Potential Customers

Traditional modes of advertising can only help you reach your local area. But with the help of Coastside Media and our marketing snapshot, you will be able to potentially reach every corner of the globe. Coastside Media has marketing plans that will let your potential customers know what you offer, how many hours you are open, where you are located, whether you provide home deliveries or not, etc.

However, having a website giving the information that customers want is not enough in today’s world. You also need to engage in SEO so that your business can appear on the top of Google’s and other search engine rankings for the services/products provided by you.

2. It Is Cost-Effective And Not Pocket Heavy

You don’t need to spend thousands on digital marketing. Know that there are plenty of cost-effective digital marketing channels like social media promotions, SEO, and more. Small businesses can leverage this to grow their user base.

3. Improves Sales and Profits for Small Businesses

Know that if your business has a strong digital promotional strategy, then you will get better conversions. As such, this will lead to high revenue. Studies have shown that social media promotions generate about 80% more business opportunities when compared to those who didn’t even try to use social media. The same can be said for email marketing too.

As for SEO, research has shown that organic search campaigns can lead to about 60% of website traffic. So, a combination of such strategies will prove fruitful for your business.

Know that digital marketing campaigns are scalable, so the owners of even small businesses can utilize them to grow their businesses. You can start with small budgets and see comparatively large growths before moving on to bigger budgets. As such, opting for digital marketing will allow you to grow your business constantly. Contact us today for more information.

Source: Sukanta Chatterjee Free Articles

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A 5-part Series on Dangerous Leaders by Dr. Bill Donahue

A 5-part Series on Dangerous Leaders by Dr. Bill Donahue

A 5-part series on dangerous leaders – how to identify them, what to do in response to them, and what are the indicators we look for to see if we have someone we’re working with or maybe we’re becoming a dangerous leader. During this series, Dr. Bill Donahue looks at five areas and, in those areas, he evaluates whether or not a leader could be dangerous by doing certain behaviors in each. Dr. Donahue also looks at what the indicators are that this is a dangerous person or a threat to your success, or to your team building, and so on. Watch More


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