Generative AI Explained by AI

Generative AI Explained by AI

After years of research, it appears that artificial intelligence (AI) is reaching a sort of tipping point, capturing the imaginations of everyone from students saving time on their essay writing to leaders at the world’s largest tech companies. Excitement is building around the possibilities that AI tools unlock, but what exactly these tools are capable of and how they work is still not widely understood.

We could write about this in detail, but given how advanced tools like ChatGPT have become, it only seems right to see what generative AI has to say about itself.

Everything in the infographic above – from illustrations and icons to the text descriptions⁠—was created using generative AI tools such as Midjourney. Everything that follows in this article was generated using ChatGPT based on specific prompts.

Without further ado, generative AI as explained by generative AI.

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Source: Visual Capitalist

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How the company behind Dunkin’, Arby’s, and Sonic engage people

How the company behind Dunkin’, Arby’s, and Sonic engage people

Travis Freeman is the SVP of demand generation at Inspire Brands, the second-largest restaurant group in the U.S. His teams lead paid media efforts across all their brands, including Dunkin’, Arby’s, Sonic, Jimmy John’s, Buffalo Wild Wings, Baskin-Robbins, and more.

He shares his perspective on omnichannel marketing, the value of digital advertising for food and beverage brands, and his priorities for 2023.

At Inspire Brands, everything they do ties back to return on ad spend (ROAS) and their omnichannel strategy wouldn’t be possible without a unified approach to data. They have worked over the past two years to create a single technology platform for their family of brands.

This data spine enables all of their brands to work as one, using the same infrastructure to reach consumers where they actually are. One of the biggest challenges is ensuring that their guests’ needs are met as well as analyzing their data to get a better view of what they want from us.

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Source: Google Think/Travis Freeman

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Federal Web Accessibility Hits Private Sector

Federal Web Accessibility Hits Private Sector

  • Federal agencies, as well as the private sector, are facing pressure due to a growing focus on web accessibility by the Department of Justice, which recently sought to increase its own online user-friendliness with a makeover of its ADA.gov website.
  • DOJ said it would make the site more “user-centered” by incorporating easier to understand language, among other upgrades.
  • The website itself offers information to employers and employees on the rights of disabled people in the workplace and in public spaces.
  • The update marks the latest move from the federal government indicating that it plans to increase focus on compliance with federal accessibility laws in the digital world, an issue that’s gained new attention in the wake of the rise of remote work during the Covid-19 pandemic.
  • Widespread telework arrangements revealed some key deficiencies in website and internet accessibility for workers with disabilities, a “digital divide” that has led to employment gaps and other negative outcomes.
  • “The real deterrent isn’t just a building without a wheelchair ramp anymore, it’s software,” said Cat Noone Stark, CEO of accessible software start-up Stark.
  • The DOJ in March issued guidance on accessibility, establishing the Biden administration’s stance that Title III of the Americans with Disabilities Act applies to websites. It clarified that it interprets “places of public accommodation” to include websites.
  • The department also indicated in its Unified Agenda for Spring 2022 that it plans to issue a rulemaking on web accessibility as it relates to Title II of the ADA, which pertains directly to state and local governments’ digital presences.
  • Government Standards
  • The new ADA.gov site was designed to make it easier to scan and navigate using a screen-reader or other accessibility tools.
  • Many public-facing government websites don’t meet the mark for accessibility, according to a 2021 report from nonprofit Information Technology and Innovation Foundation.
  • The report found that 30% of homepages did not pass an automated accessibility test, and 48% failed on at least one of their three most popular pages.
  • In addition to the ADA’s accessibility requirements, the DOJ also enforces Section 508 of the Rehabilitation Act, which requires the federal government to procure accessible technology across its branches and agencies.
  • Another provision, Section 504, requires that federal agencies and contractors ensure that their programs and services are accessible to people with disabilities.
  • Members of Congress have stepped in to highlight the issue, including requests to get the Department of Veterans Affairs to make its web resources more accessible, and to obtain accessibility compliance data from agencies.
  • In response to an inquiry from Casey’s office, the DOJ said that it would resume audits of how federal agencies are performing on digital accessibility obligations under Section 508.
  • The section requires the DOJ to publish a biennial report on the federal government’s compliance with accessibility standards, but it has not done so since 2012.
  • Ken Nakata, a principal at Converge Accessibility, a consultancy that helps clients with web accessibility, said Section 504 was put in place in part to push the private sector, through federal contractors, to create accessible products.
  • The federal government budgeted over $58 billion for information technology in 2022 alone.
  • Federal contractors like Microsoft Corp., which collects billions in government contracts, have recently touted upgrades to make their products and services more user-friendly for people with disabilities.
  • Most recently, in Martinez v. Gutsy LLC, a judge in the US District Court for the Eastern District of New York allowed a blind man suing a probiotic beverage vendor to bring claims under Title III of the ADA. The plaintiff, Pedro Martinez, sued Gutsy because he said the website’s interface made it nearly impossible to complete a transaction as a blind person.
  • Tammy Duckworth (D-Ill.) and Rep. John P. Sarbanes (D-Md.) introduced the Websites and Software Applications Accessibility Act in September, which would direct the DOJ and US Equal Employment Opportunity Commission to create an enforceable standard for web accessibility in the private sector.
  • Beyond the broad guidance found in the ADA, there are currently no specific federally-issued technical accessibility standards for private companies’ websites and applications.
  • Companies who want to comply with accessibility standards aren’t sure which rules to hold themselves to, according to Angela Matney, counsel at Reed Smith LLP.
  • The DOJ has indicated through enforcement actions that the standard they’re generally looking to is the Web Content Accessibility Guidelines 2.2 AA, which is the standard the government looks to when complying with Section 508, Matney said.

SOURCE: Bloomberg Law

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The Coastside Media Business Review is a consultative needs assessment report that scans the web and analyzes your business’s digital marketing. The report shows how your business stacks up online in key marketing categories including reputation management, social media, website development, privacy and ADA compliance, SEO, listing accuracy and online advertising. Provide us will a little information and we will send you a complimentary report for your business.

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Global Sporting Events Drive Mobile Ad Spends in 2022

Global Sporting Events Drive Mobile Ad Spends in 2022

A study by market intelligence company data.ai found that the FIFA World Cup in Qatar and the Beijing Winter Olympics in February drove spending on mobile ads in 2022.

In a report released in November, S&P Global Market Intelligence reported that between 2022 and 2023, the Qatar World Cup and the US mid-term elections could drive digital advertising spending around the world to $534 billion.

The data showed that events like the FIFA World Cup and the Beijing Winter Olympics will help the world spend $362 billion on mobile advertising in 2023. This is because people around the world are expected to spend trillions of hours on their Android and Apple devices noted ai report, which used to be called App Annie.

The study shows spending is about 7.7 percent higher than the previous estimate for advertising spending in 2022, which was $36 billion. It is also almost 25 percent higher than last year’s estimate, which was $295 billion.

Mobile will take over the advertising budget because people are spending more time than ever in apps. By 2022, the total number of hours spent in apps on Android phones alone is expected to be over 4 trillion.

The report also indicated that advertising spending will grow less quickly as the economy gets worse.  Good news, short video apps are helping the sector grow, even though the world economy isn’t doing so well.

Spending on brand advertising will help make up for the effects of spending going down on performance marketing because marketing budgets are getting smaller in 2023.

The data.ai report indicated that by 2028, the amount of time spent on mobile devices is expected to go up by 50 percent and pass 6 trillion hours.

A focus on mobile, improvements in connected technology, the growth of casual and core gaming, the rollout of 5G, the demand for digital connection, self-expression, and apps that are more personalized will keep driving up the amount of time people spend on apps.

The report showed that economic headwinds and privacy laws will make people spend less on mobile games this year and next.

Consumer spending on mobile games will drop by 5% in 2022 to $110 billion, and it’s expected to drop again by 3% in 2023 to $107 billion.

The report went on to say that seven apps, like HBO Max and the Chinese video platform iQiyi, are likely to join Netflix, Disney+, YouTube, and TikTok in the $3 billion club.

The Coastside Media Business Review

The Coastside Media Business Review is a consultative needs assessment report that scans the web and analyzes your business’s digital marketing. The report shows how your business stacks up online in key marketing categories including reputation management, social media, website development, privacy and ADA compliance, SEO, listing accuracy and online advertising. Provide us will a little information and we will send you a complimentary report for your business.

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Is Your SEO This Accurate? Your Customer Expects It!

Is Your SEO This Accurate? Your Customer Expects It!

Local search engine optimization is a method that involves optimizing Google Business Profiles and other listings in order to enhance exposure on maps and assist companies appear for geomodified search keywords such as “lunch place near me.”

Here are five reasons why you should start optimizing your local SEO immediately.

Create the ideal combo.

When you combine local SEO with conventional and digital marketing, you have a comprehensive plan that increases brand awareness, trust, and ROI. Customers that have been persuaded by marketing are significantly more inclined to engage online, often via a search engine. According to Chat Meter, “near me” or “close by” searches have increased by more than 900% in the last two years.

Find ready buyers.

People who use these local searches are ready to act. According to studies, 88% of individuals who look for a local company visit within 24 hours. Once you’ve established brand recognition through conventional and digital marketing, make certain that you appear in search results when clients are ready to buy.

Discover useful information.

Local SEO offers extensive data that will help you with all of your marketing activities. This demonstrates how your local SEO is performing as well as information on how your whole marketing strategy is performing, from website hits to phone calls to individuals requesting driving directions.

Maintain consistency across the web.

Local SEO tools guarantee that your information is consistent across hundreds of top-tier results. This is significant since 63% of clients think erroneous information would prevent them from choosing your company. Furthermore, Google prioritizes listing accuracy as a ranking criteria.

Show up regardless of the circumstances. Customers have more alternatives than ever before for finding local companies, and voice search is becoming increasingly popular, with 58% of American adults using it for this reason. Local SEO helps ensure that your company appears on Amazon Alexa and other home technology.

Coastside Media has many customized SEO options. Call our team today.

The Coastside Media Business Review

The Coastside Media Business Review is a consultative needs assessment report that scans the web and analyzes your business’s digital marketing. The report shows how your business stacks up online in key marketing categories including reputation management, social media, website development, privacy and ADA compliance, SEO, listing accuracy and online advertising. Provide us will a little information and we will send you a complimentary report for your business.

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